Back to cultcha
Over at Brian's Culture Blog there is an excellent post about the value of borrowing DVDs over purchasing or renting. I can't agree with him more. As one who often would not purchase a DVD that I really loved because the idea of spending $20 after already having layed our $4 at Blockbuster (not to mention late fees) just seemed rather extravagant. But what if your friend doesn't happen to have the DVD you would like to borrow.
That is why I'm such a big fan of Netflix. It is odd how when paying a flat monthly fee that one can fool one's self into believing that one has not paid anything (extra) to see a particular movie. Thus presenting one with the joys of borrowing without the hassle of making friends. No late fees. Don't like it turn it off without the guilt of having paid for it. Watch it once and buy without the embarrassment of paying extra. And want to borrow it again, no problem, still the same price.
Read the whole thing here.